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GUM® CLASSIC Toothbrush Effective & Sustainable

Combining sustainability and simplicity without compromise on efficacy?

GUM® CLASSIC Toothbrush is the choice for your daily oral care.

Dome-Trim® bristles are designed to effectively clean below the gumline, where plaque tends to build up.

The comfortable grip handle, crafted from 100% bio-based* material fits comfortably in your hand. Packed in plastic-free packaging to help reduce plastic waste, so you can feel good about your routine every day.

Product HIGHLIGHTS

Dome-Trim® bristles effectively clean where gums and teeth meet, and plaque accumulates
100% bio-based handle*
Comfortable handle with an enhanced thumb pad
Plastic-free packaging
Made in Germany. Factory powered with 100% renewable energy

New GUM CLASSIC it’s a feel-good thing

Inspired by life’s simple pleasures, the GUM CLASSIC brings ease and elegance to your daily routine.

With a 100% bio-based* comfort grip handle, plastic-free packaging, and minimalist German design, it’s a feel-good choice for those who value sustainability and simplicity – without compromising on efficacy.

Sustainably produced in Germany

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Dome-Trim® bristles

Are designed to effectively clean below the gumline, where plaque tends to build up

Holding the new GUM CLASSIC toohtbrush zooming in on the handle

A toothbrush that blends elegance with function

With an enhanced thumb pad which offers a comfortable, anti-slip grip, and a matte finish that ensures control while brushing. Rounded edges feel satisfying in hand, and optimized dimensions reduce material waste.

GUM New Classic toothbrush in 4 colours on background

An elegant addition to your bathroom

Available in four vivid colors. Pick the one that fits your mood!

Choose from a wide range tailored to your needs, with three levels of softness (ultra soft, soft and medium) and two head sizes (S and M)

If you prefer gentle care, soft bristles are ideal for you. If you have sensitive teeth and gums, then we recommend the ultra-soft bristles. Dentists suggest a compact head (S) for improved maneuverability and precise cleaning.

New GUM Classic toothbrush in green, naked product and with packaging

Elevate your oral care, with a complete, 3 step clean

Daily care ritual with GUM SOFT-PICKS PRO Interdental pick, GUM CLASSIC toothbrush, GUM BIO toothpaste and GUM BIO Mouthwash

combine it with our bio toothpaste

FIND YOUR perfect ORAL CARE Ritual

Additional Information

The packaging is recyclable and should be disposed of in the paper/cardboard recycling container.

The recyclability of the used toothbrush should be confirmed with your local waste management facilities.

Packaging materials:

Backer card: 80% recycled cardboard PAP 21
Window: Cellulose

The GUM CLASSIC Toothbrush is a feel-good choice, if you value sustainability and simplicity without compromising on efficacy.

All our toothbrushes ensure gentle removal of plaque and preserve the health of your gums and teeth. If you have specific oral care conditions, you might want to choose a toothbrush that can help you in your daily oral care routine: a toothbrush for sensitive teeth, or for cleaning orthodontics or to take care of your mouth after surgery.

At GUM we are dedicated to oral health, and understand its implications for overall wellbeing. Research identifies a bidirectional link between gum health and diabetes, as well as a connection between compromised gums and other systemic conditions such as cardiovascular disease. We want to help you take the very best care of your oral health, and yourselves.

The bio-based* material is derived from residues of biological origin: tall oil. Tall oil is a side product of cellulose production.

*ISCC certified. 100% bio-based plastic, mass balance approach.

ISCC (International Sustainability & Carbon Certification) is a globally recognised sustainability certification system supporting sustainable, fully traceable and climate-friendly supply chains.

ISCC is certifying the whole supply chain of a product, starting from the fields where material is originating to the product on the market.

Visit the ISCC website