No more bathroom battles - Bring fun and games to teeth cleaning with the new GUM® Playbrush for children!

The new GUM Playbrush children’s smart sonic toothbrushes and App is now available to bring fun and motivation to children while cleaning their teeth.

Tiny Changes With Big Health Impact

Discover our world, a place where mouth and body are interconnected, and where tiny everyday gestures can bring about powerful changes in life.

We Believe In The Power Of Oral Care Rituals

Built around 3 easy steps (interdental cleaning, toothbrushing and rinsing), oral care rituals can allow to gently and effectively clean your whole mouth, including the tiny spaces between teeth and along the gum line, which play an important role in the oral and body wellbeing.

Simple, practical health tips and research

At GUM we are passionate about oral health and we are committed to helping people at all stages of life, improving their holistic health.  

Good oral care is not only vital for maintaining healthy teeth and gums. It also contributes to the health of your whole body.

Learn more about global oral attitudes and practices in a brand new worldwide consumer health awareness survey across 15 countries.