NEW IN:

No more bathroom battles - Bring fun and games to teeth cleaning with the new GUM® Playbrush for children!

The new GUM Playbrush children’s smart sonic toothbrushes and App is now available to bring fun and motivation to children while cleaning their teeth.

discover the new GUM Playbrush

Tiny Changes With Big Health Impact

Discover our world, a place where mouth and body are interconnected, and where tiny everyday gestures can bring about powerful changes in life.

Know more

We Believe In The Power Of Oral Care Rituals

Built around 3 easy steps (interdental cleaning, toothbrushing and rinsing), oral care rituals can allow to gently and effectively clean your whole mouth, including the tiny spaces between teeth and along the gum line, which play an important role in the oral and body wellbeing.

Discover Our Oral Care Rituals

Simple, practical health tips and research

At GUM we are passionate about oral health and we are committed to helping people at all stages of life, improving their holistic health.  

Learn more about us

Good oral care is not only vital for maintaining healthy teeth and gums. It also contributes to the health of your whole body.

Read our blogs

Learn more about global oral attitudes and practices in a brand new worldwide consumer health awareness survey across 15 countries.

Read the survey

Improve your oral care with our DAILY CARE products

GUM® SOFT-PICKS® COMFORT FLEX Interdental Cleaners | 40 pieces
GUM® SOFT-PICKS® COMFORT FLEX Interdental Cleaners | 40 pieces
GUM® SOFT-PICKS® ADVANCED Interdental Cleaners | 60 pieces
GUM® SOFT-PICKS® ADVANCED Interdental Cleaners | 60 pieces
GUM® SOFT-PICKS® COMFORT FLEX MINT Interdental Cleaners | 40 pieces
GUM® SOFT-PICKS® COMFORT FLEX MINT Interdental Cleaners | 40 pieces
GUM® SOFT-PICKS® ORIGINAL Interdental Cleaners | 50 pieces
GUM® SOFT-PICKS® ORIGINAL Interdental Cleaners | 50 pieces
GUM® TRAVEL Toothbrush | Foldable Brush For On-The-Go Use
GUM® TRAVEL Toothbrush | Foldable Brush For On-The-Go Use
GUM® TRAVEL Kit
GUM® TRAVEL Kit
GUM® EASY-FLOSSERS | Single-use Flossing Picks
GUM® EASY-FLOSSERS | Single-use Flossing Picks
GUM® SONIC DAILY Replacement Heads For Battery Powered Toothbrush
GUM® SONIC DAILY Replacement Heads For Battery Powered Toothbrush
GUM® SONIC DAILY Battery Powered Electric Toothbrush | Highly Portable
GUM® SONIC DAILY Battery Powered Electric Toothbrush | Highly Portable
GUM® FINE FLOSS | For Very Small Interdental Spaces | 55M
GUM® FINE FLOSS | For Very Small Interdental Spaces | 55M
GUM® FLOSBRUSH Automatic 
GUM® FLOSBRUSH Automatic 
GUM® Eez-Thru® Floss Threaders
GUM® Eez-Thru® Floss Threaders
GUM® ActiVital® Mouthwash | Everyday Mouthwash | Anti-plaque And Antixodiant Action | 300ml
GUM® ActiVital® Mouthwash | Everyday Mouthwash | Anti-plaque And Antixodiant Action | 300ml
GUM® ActiVital® Toothpaste | Healthy Gums And Teeth Everyday | 75ml
GUM® ActiVital® Toothpaste | Healthy Gums And Teeth Everyday | 75ml
GUM® ActiVital® Toothbrush | Compact Head | Medium Bristles
GUM® ActiVital® Toothbrush | Compact Head | Medium Bristles
GUM® Technique® + Toothbrush | Multi-Level Dome-Shaped Soft Bristles
GUM® Technique® + Toothbrush | Multi-Level Dome-Shaped Soft Bristles
GUM® EASY FLOSS | Gently Removes Plaque Between Teeth And Below Gumline | 30M
GUM® EASY FLOSS | Gently Removes Plaque Between Teeth And Below Gumline | 30M