GUM® SONIC SENSITIVE Battery Powered Electric Toothbrush | Highly Portable | Provides Ultra Gentle And Deep Clean

Feel the difference, experience a new level of ultra gentle, extra deep clean with the GUM SONIC SENSITIVE battery toothbrush. It provides superior care for sensitive teeth and tender, swollen gums. Sonic vibrations move bristles from side to side to dislodge more plaque, with little effort required on your side. Our toothbrush features ultra soft, bi-level, ultra-thin tip bristles to help you brush out bacteria below the gum line and between teeth, for an extra cleand and fresh feeling. 





  • Experience a new level of ultra gentle, extra deep clean with the new gum sonic sensitive battery toothbrush designed for sensitive teeth and tender, swollen bleeding (remove bleeding) gums 
  • Sonic vibrations move bristles from side to side to dislodge more plaque
  • Proven to remove plaque 88% deeper in hard-to-reach areas (vs. a sensitive manual flat-trim toothbrush) thanks to ultra soft, bi-level, ultra-thin tip bristles
  • Sleek, compact and cable-free - ideal for travel
  • Easily replaceable head for less plastic waste (2 refill heads provided)

A superior brushing experience

The GUM SONIC SENSITIVE battery toothbrush effectively cleans hard-to-reach areas with a surprisingly ultra soft touch. Light, compact and sleek, it adds an elegant touch to your sink and is ideal for travel.

An ULTRA GENTLE, extra deep clean

Sleek, compact and practical


Light, compact and cable-free design makes it ideal for use at home and when travelling.


For less plastic waste every time you change your brush. Discover our refill heads.


Comes with 3 colored rings to customise your brush.


Up to 3 months of use with 1 AAA provided battery[2] 

[2] based on a 2-min brushing session twice per day

Follow our oral care rituals for a complete self-care

1. Clean between your teeth / 2. Brush / 3. Rinse

Additional Information


Apply a small amount of toothpaste on the brush head. Insert the brush head inside the mouth. Turn on the brush pressing at the upper central button. Use the same brushing technique as with a manual toothbrush without applying any additional force.


Turn off the brush. Rinse brush head with water after brushing. It is recommended to change the brush head every 3 months.


Holding base, pull off head. Place new head on base and push down. Replace only with GUM® SONIC refill heads.


Turn and pull down handle base. Replace with one new AAA alkaline battery only. When replacing battery, follow symbols on the bottom part for correct positioning. Close the container and dispose the battery according to local regulations.


  1. Remove the brush head.
  2. Remove the current silver ring by lifting it up.
  3. Select a new ring in your favourite colour and slide it on the handle. Make sure the ring is placed correctly on the handle (see images) and there is no space between parts.
  4. Place the head on base and push down.


Keep reach out of children. Choking hazard. Small parts. Not for children under 3 years. For children 3 years and older, use under adult supervision only. 

The pack should be separated and recycled:

1. LEAFLET: paper/cardboard container

2. PLASTIC MOLD, PLASTIC BAG: non-recyclable

Please place used products in household waste.

Packaging Materials:

  • Blister bubble: PET
  • Backer card: Cardboard PAP 21

The GUM SONIC SENSITIVE battery toothbrush offers a new level of ultra gentle, extra deep clean. Designed for sensitive teeth and tender, swollen gums.

All our toothbrushes ensure gentle removal of plaque and preserve the health of your gums and teeth. If you have specific oral care conditions, you might want to choose a toothbrush that can help you in your daily oral care routine: a toothbrush for sensitive teeth, or for cleaning orthodontics or to take care of your mouth after surgery. If you find it difficult to adopt a good manual brushing technique, an electric toothbrush can help you a lot, largely because of their sonic vibrations or rotating heads.

At GUM we are dedicated to oral health, and understand its implications for overall wellbeing. Research identifies a bidirectional link between gum health and diabetes, as well as a connection between compromised gums and other systemic conditions such as cardiovascular disease. We want to help you take the very best care of your oral health, and yourselves.

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