Our World

GUM® is dedicated to serving people who want to take exceptionally good care of their teeth and gums. For people from all walks of life, who are PROUD TO CARE for their health.  


We are passionate about oral health because we know it is the gateway to our body health. Mouth and body health are connected in unexpected ways - just like a poor diet can affect sleep and mood, our mouth health can have repercussions on our cardiovascular health as well as our metabolic health. Holistic mouth care is an important foundation of a healthy body and we pledge to deliver it, with the greatest attention to detail, every day. 

We believe in RITUALS

Just like you, we believe that everyday tiny actions can bring about big changes in life. Our rituals do just that. A natural extension of any self-care routine, our rituals are made of easy gestures that allow us to gently and effectively clean our whole mouth, including where a toothbrush can’t. Our rituals leave us feeling delightfully fresh and clean and are good for mouth and body. Discover our oral care rituals.

We care for the SMALL to care for the BIG

Because we see our body as one big interconnected system, we are keenly aware that little things can bring about big changes. We are committed to helping everyone take complete care of their gums and teeth, including the tiny spaces between teeth or along the gum line – where most conventional toothbrushes cannot reach. We know keeping these spaces clean is essential for our gum health and even our body health. Their wellbeing will help prevent a butterfly effect – a chain of events that could test your mouth and body health. Discover the gum link.

We care with attention to DETAIL

Our ambition - to clean where most conventional toothbrushes don’t - requires a zest for detail and perfection. And lots of ingenuity – our toothbrushes, interdental brushes, toothpastes and mouthrinses are skillfully designed to reach more areas of our mouth and deliver a full mouth clean. They are created to do so with ease - we believe thoroughness should be within everyone’s reach.

We are keen to DELIGHT

The good things in life not only do good, but also feel good. We are devoted to injecting delight into oral care and to making every gesture, every ritual, an enjoyable, feel good moment.  

DISCOVER our rituals