GUM CLASSIC it’s a feel-good thing
Inspired by life’s simple pleasures, the GUM CLASSIC brings ease and elegance to your daily routine.
With a 100% bio-based* comfort grip handle, recyclable packaging, and minimalist German design, it’s a feel-good choice for those who value sustainability and simplicity - without compromising on efficacy.
Sustainably produced in Germany
Dome-Trim® bristles are designed to effectively clean below the gumline, where plaque tends to build up
An elegant addition to your bathroom
Available in four vivid colors. Pick the one that fits your mood!
Choose from a wide range tailored to your needs, with three levels of softness (ultra soft, soft and medium) and two head sizes (S and M)
If you prefer gentle care, soft bristles are ideal for you. If you have sensitive teeth and gums, then we recommend the ultra-soft bristles. Dentists suggest a compact head (S) for easy maneuverability and precise cleaning.
Elevate your oral care, with a complete, 3 step clean
Additional Information
The packaging is recyclable and should be disposed of in the paper/cardboard recycling container.
The recyclability of the used toothbrush should be confirmed with your local waste management facilities.
Packaging materials:
- Made with 80% recycled cardboard
- Paper-based window (cellulose)
The GUM CLASSIC Toothbrush is a feel-good choice, if you value sustainability and simplicity without compromising on efficacy.
All our toothbrushes ensure gentle removal of plaque and preserve the health of your gums and teeth. If you have specific oral care conditions, you might want to choose a toothbrush that can help you in your daily oral care routine: a toothbrush for sensitive teeth, or for cleaning orthodontics or to take care of your mouth after surgery.
At GUM we are dedicated to oral health, and understand its implications for overall wellbeing. Research identifies a bidirectional link between gum health and diabetes, as well as a connection between compromised gums and other systemic conditions such as cardiovascular disease. We want to help you take the very best care of your oral health, and yourselves.
The bio-based* material is derived from residues of biological origin: tall oil. Tall oil is a side product of cellulose production.
*ISCC-certified 100% bio-based handle material, mass balance approach.
ISCC (International Sustainability & Carbon Certification) is a globally recognised sustainability certification system supporting sustainable, fully traceable and climate-friendly supply chains.
ISCC is certifying the whole supply chain of a product, starting from the fields where material is originating to the product on the market.
Want you know more?
- Looking to explore other toothbrushes in the GUM range?
- Want to complete your oral care routine? Check out our toothpastes.
- How to brush your teeth
- Read more about how to get the most out of your oral care routine
*ISCC-certified 100% bio-based handle material (mass balance approach)
**External test, packaging recyclability (2025)
