Jan 04, 2024 - minute readminutes read

Your Guide to Choosing the Right Toothpaste

Brushing your teeth is an essential part of a complete oral health routine, but with so many varieties of toothpaste available, knowing how to choose the right one can be tricky.


In this blog post, we will provide you with a comprehensive guide on how to choose a toothpaste that suits your specific oral care requirements and makes brushing your teeth an enjoyable part of your daily rituals. 

Choosing the right toothpaste for your oral health

When it comes to choosing the right toothpaste, it's important to assess your specific oral health concerns. This will help you narrow down the options and find a toothpaste that addresses your needs effectively.

Fluoride: a key ingredient

Plaque creates a safe environment for acid-producing bacteria. This acid, in turn, causes damage to tooth enamel (demineralisation), which can lead to the development of cavities.

Products with fluoride can slow down the breakdown of enamel and speed up the remineralization process. According to the World Health Organization (WHO)“Fluoridated toothpastes containing between 1000 and 1500 ppm fluoride is the standard recommended by WHO as a public oral health measure for the prevention of caries.” 

Tooth sensitivity

Sensitive teeth can cause a great deal of discomfort, especially when consuming hot or cold foods and beverages. Using toothpaste with desensitising properties and a low abrasivity regularly can provide relief and make your oral care routine more comfortable.

These are a few ingredients to look for in desensitizing toothpaste, though it’s important to remember that every manufacturer will have their own proprietary formulations:

  • Fluoride: Fluoride is a mineral that strengthens tooth enamel and helps prevent tooth decay. It works by remineralizing the enamel, making it more resistant to acid attacks from bacteria and acidic foods and drinks. Fluoride also inhibits the growth of bacteria that can cause gum disease, helping to maintain gum health.
  • Isomalt: Isomalt is a sugar substitute commonly used in toothpaste as a sweetener. By using isomalt instead of sugar, toothpaste can provide a pleasant taste without promoting the growth of harmful bacteria in the mouth.
  • Hydroxyapatite: a mineral compound that can help repair and remineralize tooth enamel, reducing sensitivity in the process.
  • Potassium Citrate: helps reduce tooth sensitivity by blocking pain signals from reaching the nerves in the teeth.
  • Potassium Nitrate: helps block nerve signals in the teeth, reducing sensitivity and discomfort.
  • Cetylpyridinium Chloride (CPC): an antimicrobial agent commonly used in oral care products, including toothpaste. While it primarily functions as an antiseptic to help fight against bacteria in the mouth, it may also have some mild desensitizing properties.
  • Copolymer: a substance used in toothpaste for its adhesive properties. It helps create a protective layer over the exposed dentin, which can reduce tooth sensitivity.

Gum health

Gum health is equally important as tooth health when it comes to maintaining overall oral hygiene. If you have gum issues like inflammation or bleedingchoosing the right toothpaste can make a significant difference.

By using toothpaste designed to promote gum health, you can help prevent or reduce gum issues and maintain a healthy oral environment.

Here are a few ingredients to look for in a toothpaste that encourages healthy teeth and gums. Again, every toothpaste will have its own unique formulation, so it isn’t necessary to have all of these ingredients in one product.

  • Orange peel extracts: Orange peel extracts are sometimes included in toothpaste for their natural flavor and potential antimicrobial properties.
  • Coenzyme Q10: Coenzyme Q10 is an antioxidant that occurs naturally in the body. In toothpaste, it is often added for its potential benefits in promoting gum health. Coenzyme Q10 has been suggested to reduce inflammation, support tissue repair, and improve gum healing.
  • Aloe vera: Aloe vera gel is known for its soothing and anti-inflammatory properties, and  can help soothe gum inflammation and irritation.
  • Vitamin E: Vitamin E is an antioxidant that helps protect cells from damage caused by free radicals.
  • Pro-Vitamin B5 (Panthenol): Pro-Vitamin B5 can help keep the gums moisturized, potentially reducing dryness and irritation.
  • Chlorhexidine: An antiseptic and antimicrobial agent that is effective at controlling and reducing the growth of harmful bacteria in the mouth. It also helps reduce inflammation and promotes healing of the gums.
  • CPC (Cetylpyridinium Chloride): Similar to chlorhexidine, CPC helps to kill or inhibit the growth of bacteria in the mouth. It also has some ability to reduce bad breath by eliminating odor-causing bacteria.

Find a toothpaste for your personal preferences

Flavour and texture

Something as simple as the flavour or texture of your toothpaste can be a barrier to regular brushing. Make sure you consider personal preferences when choosing a toothpaste to make the experience as enjoyable as possible.

Dietary considerations

Even though toothpaste is not meant to be consumed, small amounts tend to be swallowed now and then. If you have specific dietary needs, such as lactose intolerance or gluten intolerance, or if you practise a vegetarian diet, it is important to look closely at the ingredients to ensure they don’t contain ingredients from those sources.


Another personal preference to consider is tooth whitening. For some people, having a brighter smile contributes to their self-confidence and overall well-being, so even if it isn’t a medical necessity in terms of oral health, it can have a positive impact on one’s mental health.

Finding the right toothpaste

With SUNSTAR GUM's wide range of fluoride-containing toothpaste options catering to different needs, you can find the best toothpaste to support your oral health journey.

It's important to note that while toothpaste plays a key role in overall oral health, it should be partnered with a proper toothbrushinterdental cleaningproper brushing technique, and regular dental check-ups.

Remember, consulting with your dentist is always a good idea, especially if you have specific oral health concerns.

They can provide personalised recommendations based on your individual needs and guide you toward the most suitable toothpaste for your oral health journey.

Toothpastes for specific oral health needs

GUM® SensiVital® + Toothpaste

For sensitive teeth

  • Fortifies tooth surfaces
  • Desensitizes nerve endings
  • Fluoride, isomalt, and orange peel extracts help prevent cavities
  • Peppermint flavour for fresher breath

GUM ActiVital® Toothpaste

For gum health

  • Antioxidant action thanks to the coenzyme Q10 and natural extract of pomegranate
  • Long-lasting anti-plaque action thanks to an innovative ingredient that absorbs harmful bacteria
  • Gentle formula
  • Helps prevent cavities and strengthen enamel
  • Fresh peppermint flavour

GUM PAROEX® 0,12% Intensive Action Toothpaste

For fighting gum disease

  • Helps reduce dental plaque accumulation
  • Helps soothe sensitive gums
  • Helps maintain gum tissues in a healthy condition
  • Ideal in pre and post oral surgery, tooth extraction and implant placement
  • Aloe vera to help nourish and soothe mouth tissues

GUM PAROEX 0,06% Maintenance Toothpaste

For maintaining gum health

  • Helps reduce dental plaque accumulation
  • Helps soothe sensitive gums
  • Helps maintain gum tissues in a healthy condition
  • Dual-action antiplaque system has the long-lasting ability to attack existing plaque and prevent the growth of bacteria
  • Fresh mint flavour
  • Aloe vera to help nourish and soothe mouth tissues
  • Contains vitamin E, an effective antioxidant
  • Pro-Vitamin B5 to help revitalize oral mucosa
  • Fluoride to help prevent cavities and strengthen enamel

GUM ORTHO Toothpaste

For people with orthodontics

  • As a gel, it reaches and deep-cleans every part of your mouth and braces
  • Reduces plaque build-up
  • Strengthens tooth enamel to keep teeth healthy and helps prevent cavities
  • Soothes irritated gums thanks to natural ingredients including aloe vera and ginger extract
  • Contains vitamin E, a well-known antioxidant which helps maintain healthy gums
  • Suitable for adults and children aged 7 and older
  • Gentle spearmint flavor for a pleasant taste and fresh breath

Toothpastes for emerging teeth and young brushers

GUM KIDS Toothpaste 3+

For milk teeth, ages 3+

  • Very gentle and natural formula, made for the specific needs of milk teeth
  • Yummy strawberry flavour and pleasant gel texture
  • Practical flip-cap and small opening for precise dosing

GUM JUNIOR Toothpaste 6+

For developing brushers ages 6+

  • Strengthens new teeth
  • Very smooth and gentle formula
  • Tasty strawberry flavour to please little taste buds
  • Less abrasive than adult toothpaste so as not to damage the still soft dental enamel of the new permanent teeth
  • Gel texture with fun glitter effect

For personalised needs

GUM BIO Toothpaste

For a natural and organic option

  • Extra gentle thanks to 99% natural ingredients, including organic peppermint and aloe vera
  • Certified organic & vegan
  • With fluoride to protect teeth against cavities and enamel weakening
  • Natural fresh peppermint flavour
  • Gluten and lactose free

GUM Original White Toothpaste

For tooth whitening

  • Gently dissolves stains without the use of harsh ingredients
  • Enhances stain removal thanks to the special micro-bubble foam
  • Reinforces and protects enamel (thanks to fluoride and isomalt)
  • Revitalizes gums

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