My Oral Care Routine

Complete oral care in three refreshing steps


At GUM®, we believe in taking time to do the things that serve us well. Improving and maintaining our health day after day is an ongoing commitment and the very essence of self-care. It’s a journey made up of multiple components, with good oral hygiene playing a foundational role.

For the last 30 years, GUM has supported research on the vital link between mouth and body health. Our oral care rituals help you clean better than brushing alone and can be personalized to your unique oral hygiene needs.

All it takes are three core steps with some additional care built into those needs that require a little extra love:

  1. Clean in between your teeth where a toothbrush cannot reach. To remove food and plaque, use a gentle and effective interdental tool such as an interdental brush, or if you have very tight interdental spaces, use floss.
  2. Brush teeth with a soft toothbrush to gently eliminate food and plaque from large tooth surfaces and from below the gum line, using a toothpaste that is enriched with fluoride to strengthen teeth and tooth enamel.
  3. Rinse with a gentle mouthwash to strengthen teeth and gums. This final step ends the ritual and prolongs the effects of good brushing.

Find the oral care routine that’s right for you

We recognize that each mouth is different, and so too are the oral health problems of each individual. To accommodate each person’s journey to maintaining healthy teeth and gums, GUM has developed oral health rituals that are specifically designed to accompany you through your varying life stages.

To discover which ritual is best for you, choose your life stage:



Life Stage: 50+

Everyday life shows no sign of slowing down past 50, and we still often struggle to find time for proper self-care.

That’s why at GUM, we’ve put together a collection of enjoyable, easily achievable oral health care rituals that make sure you continue to look after your teeth.

As we get older, our teeth will naturally show signs of wear, even if we’ve been meticulous with our oral hygiene. At 50+, tooth enamel starts to thin, and gums recede, and we may start to notice discolouration and staining.

For women, the drop in oestrogen levels after menopause can cause uncomfortable symptoms like sore and bleeding gums. Due to reduced saliva production with age, bacteria have a tendency to hang around in our mouths for longer, leading to bad breath and infections.

However, a robust oral health care routine will help you keep on top of these potential issues, ensuring your teeth and gums stay strong and healthy.

As someone in their 50s, you might be experiencing one or some of the following:


Advanced Maintenance Ritual

If your gums bleed regularly, it's important to consult your dentist or dental hygienist as it could indicate gum diseases.

They will recommend appropriate treatment based on the severity of the condition and may suggest a more advanced care routine.

For those who have previously undergone treatment for severe gum disease, maintaining healthy teeth and gums between dental check-ups requires committing to an effective routine. Your dentist or hygienist may have advised you to pay more attention to your oral care.

As we get older, maintaining oral health becomes increasingly crucial. Our advanced oral care ritual is designed to provide you with the best daily care at home.

When you need more advanced care, switch to our 'Advanced Maintenance Ritual', which can help address various conditions, from bad breath to bleeding gums, while also keeping plaque at a low level for an extended period.

When you need to, use the following GUM products:

  1. GUM TRAV-LER® Interdental Brushes - Up to 25% increased plaque removal* thanks to the innovative triangular bristles on the brushes.
  2. GUM PRO Soft Manual Toothbrush - A toothbrush with bi-level bristles that reach up to 7 times deeper below the gum line where plaque accumulates** and GUM PAROEX® 0,06% Maintenance Toothpaste - Helps maintain healthy gum tissue with an antiplaque system that prevents bacterial growth.
  3. GUM PAROEX 0,06% Maintenance Mouthwash - Attacks plaque and prevents bacteria while gently soothing sensitive gums.

*Compared to standard rounded bristles.

**Compared to a manual, flat-trim toothbrush.

Advanced Intensive Care Ritual

Sometimes, your oral care might need a bit of extra help. Not only are your gums and teeth telling you so, but your dentist or hygienist may also have suggested a more advanced routine. This is why we’ve put together an advanced intensive care ritual for people over 50, to make sure your teeth and gums are getting the special attention they need,  especially when an intensive anti-plaque action is needed (before or after surgery, during infections, inflammation).

Try this extra-thorough ritual on those occasions when your usual routine needs more support. It combines intensive oral care products with brushes designed for deep yet gentle cleaning.

When your oral care ritual needs extra support, these are the products to use:

  1. GUM BI-DIRECTION Dual Position Interdental Brushes - These dual-position interdental brushes make it easy to clean between your front and back teeth.
  2. GUM PRO Soft Manual Toothbrush - For daily deep cleaning, these soft bristles can reach up to 7 times deeper below the gum line where plaque accumulates* and GUM PAROEX 0,12% Intensive Action Toothpaste - Soothe sensitive gums while maintaining healthy tissue thanks to its dual antiplaque action.
  3. GUM PAROEX 0,12% Intensive Action Mouthwash - Attacks existing plaque with an effective antiplaque system to prevent bacteria from growing.
  • GUM PerioBalance Tablets - Maintain the benefits of a professional clean with our patented advanced oral food supplement.

*Compared to a manual, flat-trim toothbrush.

Stained Teeth Ritual

Do you feel that your teeth aren’t quite as white as they used to be? It’s completely normal to experience this by the time you reach your 50s, especially if you’ve been enjoying red wine, black coffee and spicy dishes!

Our GUM stained teeth ritual combines floss, a specially formulated toothpaste and a rejuvenating mouthwash. When carried out daily, this effective ritual will help to restore that sparkle in your smile and give you that added confidence.

To help bring back that confident smile, use the following products in your ritual:

  1. GUM Original White Floss - Whitening floss with micronized silica helps remove stains between teeth.
  2. GUM Original White Soft Manual Toothbrush - A daily use toothbrush with square geometric bristles offering 3X higher stain removal capabilities and GUM Original White Toothpaste - Restores the original whiteness of your teeth by dissolving stains and prevents them from reappearing thanks to our StainClear agent and high-cleaning silica.

Sensitive Care Ritual

This ultra-gentle yet effective oral hygiene ritual uses specially formulated products and cleverly designed brushes to give sensitive teeth and gums the care they need.

Tooth sensitivity is often due to worn-down tooth enamel and exposed roots, which can happen naturally as we get older. Our sensitive care ritual is designed to give your sensitive teeth and gums a deep clean without causing you discomfort.

To get the most from your sensitive care ritual, use these GUM products.

  1. GUM SOFT-PICKS® PRO Rubber Interdental Brushes - These interdental cleaners are designed to be soft and gentle.
  2. GUM PRO SENSITIVE Manual Toothbrush - Ultra-soft bristles with thin tips that are gentle on sensitive teeth and gums for daily deep cleaning and GUM SensiVital®+ Toothpaste - Specifically designed for sensitive teeth, plugs and seals the tiny tubules that make up your dentine.
  3. GUM SensiVital+ Mouthwash - Protects the sensitive nerve endings that cause tooth pain while actively preventing cavities.

Daily Care Ritual

The daily care ritual is the foundation of your everyday oral care routine. This go-to oral hygiene ritual is designed for people aged 50+, making sure your teeth and gums stay healthy.

We’ve created the daily care ritual to support mouth, tooth and gum health, using innovatively designed brushes and highly effective oral care products. Use this ritual daily, to support excellent health in between visits to your dentist and hygienist.

For maximum effectiveness and an everyday fresh feeling, use these GUM products:

  1. GUM BI-DIRECTION Interdental Brushes - Their clever dual-position design makes it easy to clean between both front and back teeth.
  2. GUM PRO Soft Manual Toothbrush - The super-fine bristles remove plaque from hard-to-reach areas and under the gumline, where it tends to accumulate and GUM ActiVital® Toothpaste - Innovative PlakClear™ antiplaque technology absorbs harmful bacteria for a healthy mouth.
  3. GUM ActiVital Mouthwash - Active ingredients fluoride and isomalt help protect your tooth enamel to prevent cavities.

Organic Care Ritual

If you would like to use natural, organic products for your daily oral care ritual, look no further and try our organic oral care products, GUM BIO Toothpaste and GUM BIO Mouthwash.

To complete the ritual, , use the following GUM products:

  1. GUM BI-DIRECTION Interdental Brushes - Dual position brushes designed to reach both front and back teeth, which can be reused for up to a week.
  2. GUM SONIC DAILY Battery Powered Electric Toothbrush - An everyday toothbrush that removes 47X more below the gumline*, with a replaceable head and GUM BIO Toothpaste - An organic and vegan-certified toothpaste made from 99% natural ingredients, which is gentle on teeth and gums.
  3. GUM BIO Mouthwash - Gentle and effective, and made from 99% natural ingredients, including organic aloe vera and peppermint.

*Compared to a manual, flat-trim toothbrush.


Life Stage: 30+

As a 30+ year-old, you are constantly on the go, but you still take the time to prioritize your health. From eating healthily to getting enough exercise and making sure you get as much sleep as possible, you’ve got it all down. 

If this resonates with you and you are definitely a 30+, we have five oral care rituals that will complement your daily life and your health, all while keeping that beautiful, healthy smile in check. 

Each one was designed to give your teeth and gums the loving care they deserve while allowing you to personalize each ritual to your individual needs and dental history. 

As someone in their 30s, you might be feeling or noticing one or more of the following. 

Choose the one that most applies to your current experience:


Daily Care Ritual

Daily care is the ritual you will turn to most often to maintain healthy teeth and good oral health. Think of it as your refreshing, go-to oral health and well-being program. Developed in such a way to fully support the health of your mouth, gums, and teeth between visits to the dentist or oral hygienist.

  1. GUM SOFT-PICKS PRO Rubber Interdental Brushes - Ultra-soft and 50% more effective at removing plaque.
  2. GUM SONIC DAILY Battery Powered Electric Toothbrush - Delivers a 50% more efficient, deep, gentle clean for the daily care of teeth and gums and GUM ActiVital Toothpaste - With a gentle formula with the innovative PlakClear™ antiplaque technology to absorb harmful bacteria.
  3. GUM ActiVital Mouthwash - With fluoride and isomalt to help protect tooth enamel and to prevent cavities.

Organic Care Ritual

This ritual has been designed for those individuals who favour taking care of their oral health with the use of natural, organic ingredients. It has been specifically developed to give you complete care while using products that are closer aligned to nature. We’ve also chosen brushes that are designed to minimize waste.

  1. GUM BI-DIRECTION Interdental brushes - With a refreshing cool mint flavour and soft rubber bristles that comfortably slide between teeth
  2. GUM SONIC DAILY Battery Powered Electric Toothbrush - With soft bristles that clean 50% better between teeth and remove 47x more plaque under the gum line* and GUM BIO Toothpaste - Extra gentle teeth cleaning with 99% natural ingredients, including organic peppermint and aloe vera.
  3. GUM BIO Mouthwash - Naturally gentle and effective, with 99% natural ingredients, organic aloe vera and peppermint

*When compared to a manual flat-trim toothbrush.

Sensitive Care Ritual

This oral care routine is a gentle yet effective ritual for people who have sensitive teeth. Teeth sensitivity is often caused by worn-down tooth enamel and exposed roots, which can lead to an extremely uncomfortable sensation that arises when eating cold or hot foods.

This super gentle routine has been designed to give your teeth and gums the care they need without the discomfort.

To get the most from your sensitive care ritual, use these GUM products:

  1. GUM SOFT-PICKS PRO Interdental Brushes - Ultra-soft rubber interdental brushes that are 50% more effective at removing plaque.
  2. GUM SONIC SENSITIVE Battery Powered Electric Toothbrush - Ultra-soft and with two different bristle lengths for dual-level cleaning, ideal for sensitive gums, with sonic vibrations that dislodge plaque and GUM SensiVital+ Toothpaste - Specifically designed for sensitive teeth, plugs and seals the tiny tubules that make up your dentine
  3. GUM SensiVital+ Mouthwash - Protects the sensitive nerve endings that are the source of sensitive tooth pain.

Stained Teeth Ritual

Our stained teeth ritual is perfect for you if you’ve noticed that your teeth are yellowing or losing their sparkle. Stains might not be related to your health, but they can knock your confidence. A combination of flossing, brushing effectively, and using a rejuvenating mouthwash will help restore your teeth back to their natural whiteness.

  1. GUM Original White Floss - Whitening dental floss that helps to gently remove stains between the teeth.
  2. GUM Original White Soft Manual Toothbrush - With square geometric bristles that gently and effectively remove 3X more stains* and GUM Original White Toothpaste - Restores the original whiteness of your teeth by dissolving stains and prevents them from reappearing thanks to our StainClear agent and high-cleaning silica.

*vs a regular manual toothbrush.

Advanced Maintenance Ritual

If your gums bleed regularly, you should consult your dentist or dental hygienist as bleeding gums are a sign of gum diseases.

They will recommend the appropriate treatment depending on the severity of the gum disease and may suggest a more advanced care ritual for a period of time.

If you have already undergone treatment for a more severe form of gum disease, the focus shifts to maintaining healthy teeth and gums between each dental check-up, which requires committing to an effective routine.

Your dentist or hygienist may have discussed the importance of giving more attention to your teeth and gums. This oral care ritual has been developed to provide you with peace of mind when you require more advanced care.

Additionally, the 'Advanced Maintenance Ritual' is specifically designed for the post-treatment phase, aiming to help you maintain low plaque levels over an extended period.

  1. GUM TRAV-LER Interdental Brushes - Innovative triangular bristle structure enables up to 25% increased plaque removal.*
  2. GUM PRO Soft Manual Toothbrush - Ultra-thin tip with bi-level bristles that reach 7X deeper under the gum line where plaque accumulates** and GUM PAROEX 0,06% Maintenance ToothpasteA toothpaste that helps maintain healthy gum tissue, prevents cavities and strengthens enamel.
  3. GUM PAROEX 0,06% Maintenance Mouthwash - Core ingredients attack existing plaque and have an antiplaque system to prevent the growth of bacteria.

*Compared to standard rounded bristles.

**Compared to a manual, flat-trim toothbrush.

Advanced Intensive Care Ritual

Sometimes, your oral care might need a bit of extra help. Not only are your gums and teeth telling you so, but your dentist or hygienist may also have suggested a more advanced routine. This is why we’ve put together an advanced intensive care ritual to make sure your teeth and gums are getting the special attention they need, especially when an intensive anti-plaque action is needed (before or after surgery, during infections, inflammation).

Try this extra-thorough ritual on those occasions when your usual routine needs more support. It combines intensive oral care products with brushes designed for deep yet gentle cleaning.

When your oral care ritual needs extra support, these are the products to use:

  1. GUM BI-DIRECTION Dual Position Interdental Brushes - These dual-position interdental brushes make it easy to clean between your front and back teeth.
  2. GUM PRO Soft Manual Toothbrush - For daily deep cleaning, these soft bristles can reach up to 7X deeper under the gum line where plaque accumulates.*
  3. GUM PAROEX 0,12% Intensive Action Toothpaste - Soothe your sensitive gums with this advanced toothpaste while maintaining healthy tissue.
  4. GUM PAROEX 0,12% Intensive Action Mouthwash - Attacks existing plaque with an effective to prevent bacteria from growing.

*Compared to a manual, flat-trim toothbrush.

Life Stage: 20+

Sometimes, life in your 20s can feel like a blur, but we still need to make time for healthy routines. Establishing an oral care ritual now will help your teeth and gums stay healthy well into the future. Your older self will definitely thank you for developing good habits while you’re young.

Developing healthy practices at this stage of your life will ensure you reap the rewards for decades to come. Ensure you are taking the best possible care of your teeth and gums while still living your best life.

Here at GUM, we’ve created oral health care routines suitable for people in their 20s. We use a combination of gentle yet deep-cleaning products and innovative, ergonomic brushes. These oral health care rituals are simple to follow and will soon become second nature.

There’s a choice of two daily rituals for 20-somethings to follow: an effective everyday routine and an alternative that uses natural and organic products.

As someone in their 20s, which dental care routine is right for you?

Choose the one that most applies to your current experience:


Daily Care Ritual

Twice a day, take the time to look after your teeth and gums with an effective oral health care routine. Our daily care ritual is the cornerstone of your regular dental health programme, and should keep your mouth in mint condition in between dentist appointments.

This ritual uses an antiplaque toothpaste with Q10 and pomegranate extract, followed by a refreshing alcohol-free mouthwash. These products, combined with our innovatively designed toothbrush and picks, give you a complete daily cleaning routine.

For excellent everyday care, use the following GUM products:

  1. GUM SOFT-PICKS COMFORT FLEX MINT Rubber Picks - Interdental cleaners with a cool mint flavour that leaves your mouth feeling fresh.
  2. GUM SONIC DAILY Battery Powered Electric Toothbrush - Soft bristles clean 50% better between your teeth*, delivering a deep yet gentle clean and GUM ActiVital Toothpaste - A gentle formula with antioxidant action from Q10 and pomegranate extract, designed to protect the gums.
  3. GUM ActiVital Mouthwash - Powerful active ingredients like fluoride and isomalt protect tooth enamel and prevent cavities.

Organic Care Ritual

Do you want to use natural, organic products for your daily oral care ritual? At GUM, we’ve developed a complete daily care ritual for this.

For daily care the natural way, try these GUM products:

  1. GUM SOFT-PICKS COMFORT FLEX MINT Rubber Picks - The soft rubber bristles clean easily between your teeth, while the minty taste leaves a fresh feeling.
  2. GUM SONIC DAILY Battery Powered Electric Toothbrush - Delivers an extra-deep and gentle clean: perfect for everyday tooth and gum care, with a replaceable head and GUM BIO Toothpaste - This gentle organic and vegan-certified toothpaste is made from 99% natural ingredients, including organic peppermint and aloe vera.
  3. GUM BIO Mouthwash - Organic and vegan-certified, free from alcohol and made from 99% natural ingredients.

Life Stage: Your Little Ones 

When you become a parent, among (many) other things, you become responsible for your little one’s dental health.

How do you make sure their teeth and gums are clean, while teaching healthy habits for life?

Here at GUM, we’ve developed special products that are designed specifically with young mouths and teeth in mind, knowing that healthy habits start young if kids are having fun.

Lifelong oral health begins with gentle brushing, starting as soon as those first little milk teeth peep through. Our baby brushes have long and ergonomic handles, making brushing as easy as possible for parents!

When your little one is able to wield a toothbrush themselves, the handles become smaller for young hands to hold.

Our kids’ toothpastes are made from effective and gentle formulae with as many natural ingredients as possible. Appealing flavours and a gel-like texture encourage regular brushing, and there’s even a special mouthwash for older children.

Take a look at our ranges for babies, young children and juniors.

Baby Care Ritual

Milk teeth may be temporary, but healthy oral care routines last forever. Develop good brushing habits during the baby and toddler years, and your little one will grow up knowing how to care for their teeth and gums.

Begin with gentle brushing as soon as the first little milk teeth show through. There’s no need to use toothpaste at this stage: simply clean the new teeth with our baby brush.

For an excellent start in life, get your baby used to using a toothbrush every morning and night:

  • GUM BABY Manual Toothbrush - Soft and gentle, with an extra-small head for little mouths. The long handle makes it easy for parents to hold.

Kids’ Care Ritual

Toddlers and preschoolers love to do things for themselves, so the secondary stage in our children’s oral care routine is designed with this in mind. Coloured brushes with fun characters and nice-tasting toothpaste encourage young smilers to enjoy keeping their teeth and gums clean and their mouths fresh.

You’ll still need to help them; however, features like small, non-slip handles and a suction-cup base make brushing easier for your young beginner.

Take a look at the following GUM® KIDS oral care products:

  • GUM KIDS 2-6 Manual Toothbrush - With soft, dome-shaped bristles designed to gently and effectively clean milk teeth, and a non-slip handle for little hands.
  • GUM KIDS Toothpaste 3+ - A gentle gel toothpaste with an appealing strawberry flavour made from 98% natural ingredients

Junior Care Ritual

Welcome to the Tooth Fairy years. From the age of about six onwards, your children’s milk teeth start to come out and are gradually replaced with “grown-up” teeth.

Thanks to the healthy oral hygiene routines that you’ve already established, your junior brusher is well equipped to start looking after their permanent teeth. You’ll still be on hand to help, making sure that their teeth, gums and sensitive gaps are kept in tip-top condition.

For healthy young teeth and gums and fun brushing, use the following products:

  1. GUM JUNIOR 6-9 Manual Toothbrush - With a soft rubber head for maximum comfort and dome-shaped bristles for gentle and effective cleaning.
  2. GUM JUNIOR Toothpaste 6+ - This strawberry-flavoured gel toothpaste is adapted for their new permanent teeth: deep cleaning, but not abrasive.
  3. GUM JUNIOR Mouthwash 6+ - A tasty alcohol-free children’s mouthwash that protects the enamel while preventing a build-up of plaque.


Life Stage: Braces

Make sure your braces stay clean and your breath is fresh with our complete orthodontic ritual. Braces and retainers easily trap food particles and can be tricky to clean; however, our thorough daily oral care routine will help you keep on top of your dental health and hygiene during your treatment.

The most common time to have braces fitted is during your early teens, although increasingly, people are choosing to have treatment later in life, too. Our Ortho range uses gentle ingredients and is suitable for children over seven years old.

For excellent dental care while you’re wearing braces, use these GUM products:

Orthodontic Ritual

  1. GUM TRAV-LER Interdental Brush - Their innovative triangular bristles clean between teeth and also between orthodontic appliances or GUM ORTHO Floss - Features a thin, rigid end, so you can insert it easily under wires to ensure optimal plaque removal.
  2. GUM ORTHO Manual Toothbrush - The soft, V-shaped bristles are perfect for gently and effectively cleaning on and around your dental braces and GUM ORTHO Toothpaste - This gel-textured toothpaste effectively cleans braces or other orthodontic appliances with its specifically designed formulation.
  3. GUM ORTHO Mouthwash - Our refreshing, alcohol-free mouthwash reaches between your teeth and the brace, reducing the build-up of plaque and providing extra cavity protection with fluoride.
  • GUM ORTHO Wax - Pre-cut wax strips act as comfortable and protective barriers that prevent any soreness caused by braces.