
My Personalised Ritual: Pregnancy Oral Care
By completing the questionnaire, you’ve taken a first important step toward better oral health!

Discover the best approach to oral care during pregnancy, tailored to your specific need.
Pregnancy is a time of incredible change, during which you can enjoy a deeper focus on your own self-care, to ensure your well-being as well as that of your baby.
Your oral health is no exception! Hormonal shifts during pregnancy can affect your gums, teeth, and overall oral health. You can take extra care of your oral and whole-body health during this time by:
- Prioritizing a visit to your dentist once you choose to become pregnant or confirm your pregnancy, to ensure any existing conditions are addressed, and to receive professional preventative care advice.
- Practicing daily interdental care. Your gums may become more sensitive and prone to swelling during pregnancy, and this step will help prevent gum inflammation and keep your mouth healthy throughout pregnancy.
With the right approach, you can protect your teeth and gums and enjoy the peace of mind that comes with a healthy mouth, allowing you to be fully present in the moment throughout this incredible journey!
The following ritual includes the steps to follow to ensure complete daily oral care that meets your unique needs:
During pregnancy, your gums may be more sensitive and prone to swelling, making gentle yet effective interdental cleaning critical. This step of your daily oral care routine will help prevent gum inflammation and keep your mouth healthy throughout pregnancy.
Pair your brushing routine with a toothpaste that offers specific protection against cavities, gum issues, and enamel erosion, or one that is gentle on sensitive teeth to protect against discomfort while keeping your enamel strong and healthy.
Choose an alcohol-free mouthwash to minimize irritation, especially if your gums are inflamed or prone to bleeding. A rinse with fluoride can also help strengthen enamel, reducing the risk of cavities during this crucial time.
Allow some time to pass between brushing and rinsing, rather than directly after brushing. This allows the fluoride in your toothpaste to do its job properly, and builds on that base of fluoride with additional protection from the fluoride in the mouthwash.

Learn more about your pregnancy oral care ritual
Why do we use the word ritual?
At GUM, we’re committed to helping people like you adopt an oral care practice that’s not only good for you but also feels good and is fun to do! We believe in elevating oral care from a healthy habit to an enjoyable ritual, turning small gestures of self-care into mindful health moments that keep you healthier for longer.
Our approach to oral care is designed to be both emotional and experiential. We understand the joy that comes from a ritual well accomplished and aim to bring that sense of fulfillment to your daily routine.
That’s why at GUM we strive to deliver superior, personalised holistic oral health solutions that go beyond basic brushing. Our products and practices offer immediate benefits while also promoting long-term health, ensuring you achieve the best possible care for your mouth and overall well-being.
Pregnancy in a few questions: essential facts you should know
Pregnancy is an exciting time of your life where your body becomes a home for new life, but can bring significant changes to your oral health due to hormonal shifts. These hormones increase blood flow to your gums, making them more sensitive and prone to swelling or bleeding. They can also alter your body’s response to plaque, heightening the risk of gum disease if proper care isn’t taken. Pregnant individuals may also experience changes in saliva production, which can contribute to dry mouth and increase the risk of cavities.
Maintaining a consistent oral care routine and scheduling regular dental checkups during pregnancy are important for keeping your mouth healthy and preventing complications.
Pregnancy may require some adjustments to your oral care routine to accommodate changes like gum sensitivity or an increased risk of cavities. Stick to cleaning between your teeth daily and brushing twice a day using a soft toothbrush and fluoride toothpaste. Incorporating an alcohol-free mouthwash can help reduce gum irritation.
Scheduling regular check-ups and visits with your dentist will ensure you receive the tailored care and personalized advice needed throughout your pregnancy, while continually monitoring the state of your oral health.
Pregnancy gingivitis is a common condition where hormonal changes during pregnancy make gums more susceptible to inflammation. In fact, the prevalence of pregnancy gingivitis is between 67% to 100%. Symptoms may include redness, swelling, tenderness, and bleeding while brushing or flossing. Luckily, in most cases, pregnancy gingivitis disappears soon after delivery.
Since pregnancy gingivitis is driven by hormones, be kind to yourself and understand that even the most steadfast adherence to an oral care ritual cannot guarantee you won’t develop this condition.
To deal with pregnancy gingivitis the best you can, clean your teeth and gums thoroughly every day, paying extra attention to interdental spaces. Use a soft-bristled toothbrush, practice interdental cleaning, and consider using an alcohol-free mouthwash to minimize irritation. Regular dental visits are also key for monitoring and managing gum health.
Yes, oral health conditions during pregnancy, especially severe gum disease, has been linked to adverse pregnancy outcomes, such as preterm birth or low birth weight. Conditions like untreated gum disease can increase inflammation and potentially impact your baby’s development.
Taking steps to maintain a thorough oral care routine, including regular dental visits and diligent daily cleaning, can help protect both your health and your baby’s well-being.
Yes, most dental treatments are safe during pregnancy, especially in the second trimester, which is often considered the best time for non-emergency procedures. However, it’s essential to inform your dentist that you are pregnant so they can tailor treatments accordingly. Routine cleanings and addressing gum inflammation are highly recommended to maintain oral health.
Yes, pregnancy may increase the risk of cavities. Cravings for sugary foods, changes in diet, and morning sickness that exposes teeth to stomach acid can all contribute to enamel erosion and tooth decay. Dry mouth during pregnancy can also reduce the protective effects of saliva, further increasing cavity risk.
Bleeding gums are a common symptom of pregnancy gingivitis, often caused by hormonal changes. If your gums are bleeding, continue practicing your daily oral care routine, as stopping could allow plaque to build up and worsen inflammation.
Focus on gentle brushing and interdental cleaning to remove plaque effectively without aggravating tender gums. If bleeding persists or worsens, consult your dentist to ensure proper care.
Yes, many types of mouthwash can be safely used during pregnancy, but always consult your dentist first. They can also offer recommendations if you have specific concerns or want tailored advice.
Choose an alcohol-free formula to avoid unnecessary irritation to your gums. A fluoride rinse can provide added protection against cavities, while a soothing rinse can help alleviate discomfort from gum inflammation.
Feel free to retake the questionnaire whenever you feel necessary. While you’re here, visit our blog, browse our extensive line of oral care products, and explore the following recommended content, tailored specially to your needs.
Every mouth is unique, take good care of it!