FEEL the difference
Experience a new level of ULTRA GENTLE, extra deep clean
Over and over, consumers have told us our SONIC brushes provide a great brushing experience. That’s because they clean extra deep and are genuinely gentle. We are now proud to bring a new addition to our SONIC family – New GUM® SONIC SENSITIVE. This special brush combines superior brushing and unexpected great value to encourage more people to upgrade from manual to sonic. Now available in new consumer-preferred packaging, our new SONIC brushes create greater impact at the shelf. Join us and offer a superior brushing experience.
Discover the NEW GUM SONIC SENSITIVE NOW
Discover the NEW GUM SONIC SENSITIVE NOW
Why sonic?
Unless consumers are tremendous brushers, a sonic toothbrush helps them take better care of their teeth and gums than a manual one. That’s because it does most of the hard work for them
What's special about our heads?
The heads of our SONIC toothbrushes are made with special bi-level, tapered bristles than thin out at one or both ends. This allows them to reach and clean hard-to reach areas. Our SONIC brushes bring consumers the gentle extra efficacy they want
Why have we won several awards?
Discover new holistic rituals for sensitive teeth and gums
- FAQ
GUM HYDRAL products do not contain any material of animal origin or gluten.
GUM HYDRAL products do not contain gum arabic.
GUM HYDRAL products protect the oral mucosa from irritation due to dryness by forming a protective barrier over dry oral tissues. This action is favoured by an innovative combination of active ingredients.
- PVP: mucoadhesive and the main ingredient in the formation of a protective barrier over the oral mucosa.
- Sodium hyaluronate: provides mechanical protection of oral soft tissues and cell layers thanks to its high viscosity. It also provides hydration.
- Propanediol: a known humectant with moisturising properties.
- Betaine: forms a water coating that protects oral cells.
- Taurine: has an antioxidant role which stabilises the cell membranes and protects the cells.
Yes, GUM HYDRAL products contain sorbitol, a carbohydrate made from corn, wheat and potato. It is used to preserve moisture.
GUM HYDRAL products provide immediate and long-lasting relief from dry mouth symptoms and protect the mouth from damage due to dryness, thanks to moisturising and hydrating agents.
- The GUM HYDRAL Spray is particularly adapted for on-the-go use thanks to its convenient small packaging.
- The GUM HYDRAL Toothpaste and GUM HYDRAL Mouthrinse also contain fluoride for the promotion of enamel remineralisation and the prevention of tooth decay.
To learn more about the GUM HYDRAL range, visit the solution page.
[1] vs a sensitive manual flat trim toothbrush
[2] vs a manual flat trim toothbrush
[3] Consumer awards won in France (Les Victoires de la Beauté 2018-2019), Italy (Prodotto dell’anno 2019), Poland (Influencer's Top 2019) and Spain (Producto del Año 2020).