Clean between to start your oral care routine

You clean regularly between everything else… What about your teeth?

Smiling children have fun with their GUM Playbrush while using the app in the bathroom

NEW IN:

No more bathroom battles - Bring fun and games to teeth cleaning with the new GUM® Playbrush for children!

The new GUM Playbrush children’s smart sonic toothbrushes and App is now available to bring fun and motivation to children while cleaning their teeth.

discover the new GUM Playbrush

Tiny Changes With Big Health Impact

Discover our world, a place where mouth and body are interconnected, and where tiny everyday gestures can bring about powerful changes in life.

Know more

We Believe In The Power Of Oral Care Rituals

Built around 3 easy steps (interdental cleaning, toothbrushing and rinsing), oral care rituals can allow to gently and effectively clean your whole mouth, including the tiny spaces between teeth and along the gum line, which play an important role in the oral and body wellbeing.

Discover Our Oral Care Rituals

Simple, practical health tips and research

At GUM we are passionate about oral health and we are committed to helping people at all stages of life, improving their holistic health.

Learn more about us

Good oral care is not only vital for maintaining healthy teeth and gums. It also contributes to the health of your whole body.

Read our blogs

Learn more about global oral attitudes and practices in a brand new worldwide consumer health awareness survey across 15 countries.

Read the survey

Improve your oral care with our DAILY CARE products

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GUM® CLASSIC Toothbrush Effective & Sustainable

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GUM® EASY-CLEAN Toothbrush - Multi-Level Bristles for a Thorough Clean

GUM SOFT-PICKS COMFORT FLEX MINT Interdental Cleaners | 40 pieces

GUM® SOFT-PICKS MINTY Interdental Cleaners With Mint Flavour

GUM SOFT-PICKS ORIGINAL Interdental Cleaners | 50 pieces

GUM® SOFT-PICKS® ORIGINAL Interdental Cleaners | 50 pieces

GUM SONIC DAILY Replacement Heads For Battery Powered Toothbrush

GUM® SONIC DAILY Replacement Heads For Battery Powered Toothbrush

GUM TRAVEL Toothbrush | Foldable Brush For On-The-Go Use

GUM® TRAVEL Toothbrush - Foldable for On-The-Go Use

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GUM® TRAVEL Kit - Practical & Complete On-The-Go Oral Care

GUM SONIC DAILY Battery Powered Electric Toothbrush | Highly Portable

GUM® SONIC DAILY Battery Toothbrush - Extra Deep & Gentle Clean

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GUM® EASY-FLOSSERS – Mint Picks, Shred-Resistant Floss for Deep Clean

GUM ActiVital Mouthwash | Everyday Mouthwash | Anti-plaque And Antixodiant Action | 300ml

GUM® ActiVital® Mouthwash - Anti-Plaque & Antioxidant Daily Care

GUM EASY FLOSS | Gently Removes Plaque Between Teeth And Below Gumline | 30M

GUM® EASY FLOSS - Gentle Floss for Tight Spaces & Gumline Cleaning

GUM ActiVital Toothbrush | Compact Head | Medium Bristles

GUM® ActiVital® Toothbrush | Compact Head | Medium Bristles

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GUM® FINE FLOSS - Extra-Thin for Tight Interdental Spaces

GUM® ActiVital® Toothpaste | Healthy Gums And Teeth Everyday | 75ml

GUM® ActiVital® Toothpaste - Daily Protection for Healthy Gums & Teeth

GUM Technique + Toothbrush | Multi-Level Dome-Shaped Soft Bristles

GUM® Technique®+ Toothbrush - Optimal Daily Care Of Teeth & Gums

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