GUM® ActiVital® Toothpaste | Healthy Gums And Teeth Everyday | 75ml

The GUM ActiVital range has been specially developed to protect gums and teeth for life, and prevent problems before they occur.
Use GUM ActiVital Toothpaste is specially designed to protect gums. It has a gentle formula with the innovative PlakClear™ anti-plaque technology to absorb harmful bacteria. Brush with our multi-functional GUM ActiVital Toothpaste after each meal to help keep your mouth healthy in the long term. 





  • Toothpaste specially designed to protect gums with antioxidant action thanks to the coenzyme q10 and natural pomegranate extract 
  • Long-lasting anti-plaque action thanks to an innovative ingredient that absorbs harmful bacteria
  • Gentle formula won't irritate gums
  • Helps prevent cavities and also strengthens enamel
  • Refreshing taste: peppermint flavour leaves your mouth feeling really clean

The GUM ActiVital Toothpaste is gluten-free and does not contain any lactose. Since no lactose or dairy products are processed in the manufacturing site, the probability of lactose contamination in the supply chain is extremely low. The GUM ActiVital Toothpaste is a cosmetic product and is hence not intended for ingestion.

The GUM ActiVital Toothpaste is considered vegetarian-friendly as the formulation does not include animal-derived ingredients. However, it cannot be labelled vegan as the manufacturing site has not been accredited vegan.

The GUM ActiVital Toothpaste's PlakClear technology can prevent bacteria from adhering to the tooth surface thanks to cationic silica which binds to oral microbes, thus helping to prevent them from re-adhering to enamel.

Use of the GUM ActiVital Toothpaste is indicated for children 7+ and adults as a 1450 ppm fluoride ions (0,32% sodium fluoride) concentration is not required for pre-school children.

Discover more about The GUM Link and how gum health and general health are connected!