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FEEL the difference

Boy and girl experience a new level of ultra gentle clean with the new GUM® SONIC SENSITIVE battery and the GUM® SONIC DAILY battery toothbrushes

Experience a new level of ULTRA GENTLE, extra deep clean

Over and over, consumers have told us our GUM® ActiVital® Sonic battery toothbrush (now called GUM® SONIC DAILY) offers a great brushing experience. That’s because it cleans extra deep and is genuinely gentle. It literally massages your gums. We are now proud to welcome a new addition to our SONIC range – the new GUM SONIC SENSITIVE battery toothbrush. If you are looking for an ultra gentle toothbrush for sensitive teeth and tender gums or an effective upgrade for daily care, our SONIC line has a solution for you.


GUM® SONIC SENSITIVE battery toothbrush for an ultra gentle and soft cleaning like a feather

New GUM SONIC SENSITIVE battery toothbrush

  • For an ULTRA GENTLE, extra deep clean
  • For sensitive teeth & tender gums
  • Removes plaque 88% deeper in hard-to-reach areas[1] 

GUM® SONIC Daily battery toothbrush 4 awards winning

GUM SONIC DAILY battery toothbrush*

*Replaces GUM ActiVital® Sonic

  • Award-winning brush for the whole family
  • 50% more efficacy in cleaning between teeth and removes 47x more plaque below the gum line[2]

Why sonic? 


Sonic vibrations move bristles from side to side and gently dislodge more plaque.

GUM® SONIC SENSITIVE Battery Toothbrush removes more plaque


Tapered bristles have extra thin tips to effectively reach below the gum line and between the teeth. The NEW GUM SONIC SENSITIVE has ULTRA SOFT, bi-level, double tapered bristles for the ultra gentle care of sensitive teeth and gums. The GUM SONIC DAILY has SOFT, bi-level, single tapered bristles ideal for the daily care of healthy gums and teeth. 

GUM® SONIC SENSITIVE Battery toothbrush with ultra soft and bi-level bristles

Why have we won several awards?

GUM® SONIC SENSITIVE Battery toothbrush is the winner of 4 consumer awards

The GUM SONIC line is effective and gentle and leaves consumers feeling extra fresh and clean they can feel the difference. Consumers also tell us it’s a pleasure to brush with it as it is light and compact. It also sits beautifully on their bathroom sink thanks to its sleek look and compact format, with no wires. No wonder our first SONIC toothbrush (GUM ActiVital Sonic) is the winner of 4 consumer awards[3] in France, Italy, Poland and Spain. We’re very excited for you to try the latest addition to our award-winning range, the new GUM SONIC SENSITIVE battery toothbrush for sensitive teeth and gums. 

Discover new holistic rituals for sensitive teeth and gums

GUM® SensiVital toothbrush and toothpaste for the holistic ritual and the complete mouth care

[1] vs a sensitive manual flat trim toothbrush     

[2] vs a manual flat trim toothbrush

[3] Consumer awards won in France (Les Victoires de la Beauté 2018-2019), Italy (Prodotto dell’anno 2019), Poland (Influencer's Top 2019) and Spain (Producto del Año 2020).