FEEL the difference
Experience a new level of ULTRA GENTLE, extra deep clean
Discover the NEW GUM SONIC SENSITIVE NOW
New GUM SONIC SENSITIVE battery toothbrush
- For an ULTRA GENTLE, extra deep clean
- For sensitive teeth & tender gums
- Removes plaque 88% deeper in hard-to-reach areas
GUM SONIC DAILY battery toothbrush*
*Replaces GUM ActiVital® Sonic
- For an EXTRA DEEP, yet GENTLE CLEAN
- Award-winning brush for the whole family
- 50% more efficacy in cleaning between teeth and removes 47x more plaque below the gum line
Sonic vibrations move bristles from side to side and gently dislodge more plaque.
WHAT’S SPECIAL ABOUT THE HEAD?
Tapered bristles have extra thin tips to effectively reach below the gum line and between the teeth. The NEW GUM SONIC SENSITIVE has ULTRA SOFT, bi-level, double tapered bristles for the ultra gentle care of sensitive teeth and gums. The GUM SONIC DAILY has SOFT, bi-level, single tapered bristles ideal for the daily care of healthy gums and teeth.
Why have we won several awards?
The GUM SONIC line is effective and gentle and leaves consumers feeling extra fresh and clean they can feel the difference. Consumers also tell us it’s a pleasure to brush with it as it is light and compact. It also sits beautifully on their bathroom sink thanks to its sleek look and compact format, with no wires. No wonder our first SONIC toothbrush (GUM ActiVital Sonic) is the winner of 4 consumer awards in France, Italy, Poland and Spain. We’re very excited for you to try the latest addition to our award-winning range, the new GUM SONIC SENSITIVE battery toothbrush for sensitive teeth and gums.
Discover new holistic rituals for sensitive teeth and gums
 vs a sensitive manual flat trim toothbrush
 vs a manual flat trim toothbrush
 Consumer awards won in France (Les Victoires de la Beauté 2018-2019), Italy (Prodotto dell’anno 2019), Poland (Influencer's Top 2019) and Spain (Producto del Año 2020).