GUM® ActiVital® Toothpaste

Taking good care of our teeth and gums is really important, but it’s not always easy. Stress, smoking, not eating properly, and hormonal fluctuations can all take their toll.

Consequently, around 70% of us will suffer from gum problems at some point. These problems can lead to more serious health conditions, so it’s vital to tackle them as early as possible.

The GUM ActiVital range has been specially designed to protect your gums and teeth for life, and prevent problems before they occur.

Brush with our multi-functional GUM ActiVital Toothpaste after each meal to help keep your mouth healthy in the long term.

Product HIGHLIGHTS

  • Antioxidant action thanks to the coenzyme Q10 and natural extract of pomegranate
  • Long-lasting anti-plaque action thanks to an innovative ingredient that absorbs harmful bacteria
  • Gentle formula
  • Helps prevent cavities and strengthen enamel
  • Fresh peppermint flavor


The GUM ActiVital Toothpaste is gluten-free and does not contain any lactose. Since no lactose or dairy products are processed in the manufacturing site, the probability of lactose contamination in the supply chain is extremely low. The GUM ActiVital Toothpaste is a cosmetic product and is hence not intended for ingestion.

The GUM ActiVital Toothpaste is considered vegetarian-friendly as the formulation does not include animal-derived ingredients. However, it cannot be labelled vegan as the manufacturing site has not been accredited vegan.

The GUM ActiVital Toothpaste's PlakClear technology can prevent bacteria from adhering to the tooth surface thanks to cationic silica which binds to oral microbes, thus helping to prevent them from re-adhering to enamel.

Use of the GUM ActiVital Toothpaste is indicated for children 7+ and adults as a 1450 ppm fluoride ions (0,32% sodium fluoride) concentration is not required for pre-school children.

Discover more about The GUM Link and how gum health and general health are connected!