You are currently on:

G.U.M United Kingdom

To find a retailer, please select your country & language. You will be redirected to your country's site.

  • United Kingdom
  • Belgium
  • Germany
  • Denmark
  • Spain
  • Finland
  • France
  • Greece
  • Italy
  • Netherlands
  • Poland
  • Portugal
  • Sweden

Our Roots

SUNSTAR motto in a zen environment with GUM BIO toothpaste, mouthrinse and GUM ActiVital Sonic

Our roots lie in professional dentistry. GUM® was born in 1923 when Dr. John O. Butler introduced an ingeniously designed, gentle, rubber-tipped toothbrush that massaged the gums. The brand stood for ‘Gentle Uletic Massage’.
GUM embraced holistic health after its integration into the SUNSTAR company, a family-owned business with a special commitment to mouth and body health. SUNSTAR’s holistic convictions are rooted in the heartfelt experiences of its founding family. Thirty years ago, SUNSTAR pioneered research on the connection between oral and systemic health, casting a light on this crucial relationship. 

Woman smiling and illustration of the mouth and body connection

This research identified a bidirectional link between gum health and diabetes but also helped discover the connection between compromised gums and other systemic conditions such as cardiovascular disease.
If today, we are able to understand these dynamics and better educate our consumers on the importance of preventing inflammation in the mouth - to limit its development in other parts of the body and impact on systemic health - it is thanks to SUNSTAR's holistic vision and dedication to understanding these connections.

GUM stands true to the SUNSTAR motto Help people everywhere lead better, healthier lives.

We use cookies to ensure that we give you the best experience on our website. To achieve this, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By closing this message or navigating to a different page within this website, you consent to our cookies on this device in accordance with our cookie policy unless you have disabled them.