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New GUM ActiVital Sonic Power Toothbrush, a simple and sleek way to improve care for those who like to keep it simple

Electric or manual toothbrush, which one should you use?

Unless you are a tremendous brusher, an electric toothbrush helps you take better care of your teeth and gums than a manual one. That’s because it does all the hard work for you!

If you’re turned off by all the equipment of the electric toothbrushes out there, GUM® has ONE simple sonic solution for you.

Discover the new GUM® ActiVital® Sonic Power Toothbrush and the power of its gentle vibrations.


Sonic, removes up to 50% more plaque, cleans 47 times deeper below the gum line

*vs. standard manual toothbrushes (internal report).

GUM Activital Sonic Toothbrush head
GUM Activital Sonic Toothbrush button
GUM Activital Sonic Toothbrush bottom
Extra gentle, soft bristles
Interchangeable head, slender and light
Cable free

Daily Care

At GUM, we know that good everyday oral care is an important part of a healthy life.

Our DAILY CARE range provides you a choice of gentle oral care products that are kind to your oral health and help you preserve healthy teeth, gums and oral flora.

GUM Daily Care range

Discover our Solution Daily Care 

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